Hi {{first_name}},
A few weeks have passed since our [[your product]] demo. I wanted to check in — is [[the challenge you discussed]] still something your team is focused on, or have priorities shifted?
Since our call, we have [[one new development: a relevant case study, a product update, or a new feature]] that connects directly to what you were evaluating.
Happy to reconnect if the timing works better now.A warm re-engagement template used to revive a prospect who went quiet after a demo — adding new context rather than sending a generic follow-up nudge.
Best for AEs following up with prospects who attended a demo but did not move forward — most effective when there is a genuine new development to reference, such as a product update or a relevant case study.
Send 3 to 4 weeks after a demo that did not result in a clear next step — when enough time has passed that the prospect may have had a chance to reconsider, but the conversation is still recent enough to be relevant.
Replace [[the challenge you discussed]] with the specific pain point from the original demo conversation. The [[one new development]] must be real and directly relevant to what the prospect was evaluating — not a generic product announcement.
Avoids the generic "just checking in" pattern by acknowledging that priorities may have changed and adding something new and specific. This approach respects the prospect's time while giving them a genuine reason to re-engage.