Hi {{first_name}},
Read your piece on [[article topic]]. The [[specific section]] was solid.
We just finished a study on [[related topic]] with [[sample size/methodology]]. One finding: [[surprising stat or insight]].
Thought it might be worth adding to your article, especially the section on [[specific part]].
Happy to share the full data set if you want to include it with attribution.An original-data-led lead generation and link-building template that offers proprietary research to a content creator or publication — positioning the data as something worth including in their existing article.
Best for marketers, founders, or growth leads at companies with genuine proprietary data or survey results relevant to a specific publication's content — most effective when targeting bloggers, journalists, or industry writers.
Send after identifying a real, relevant article where your data would add genuine value — ideally one that's recently published or actively ranking, where an update or addition is still plausible.
Replace [[article topic]] and [[specific section]] with accurate details from the actual piece you read. The [[surprising stat or insight]] must be real and specific — a vague or unverifiable claim undermines the entire pitch.
Offers value without asking for anything upfront — original data is inherently link-worthy, which makes this pitch easy to say yes to. It works well for building backlinks and relationships with content creators in your target industry simultaneously.