Hey {{first_name}},
I noticed on [[platform]] that you have been sharing content around [[topic]] recently. I came across two resources on the same subject that I think are worth your time:
[[Link 1 — title]]
[[Link 2 — title]]
If it would be useful, I would also be happy to share how we have approached [[topic]] at [[your company]] — including some numbers from our own experience.
[[your name]]
A social listening B2B prospecting template that opens conversations by matching the prospect's demonstrated interest in a topic with directly relevant resources — designed to feel responsive rather than unsolicited.
Best for founders, marketers, or consultants who actively monitor prospects' social media activity. Most effective when the two resources shared are genuinely valuable and not primarily self-promotional.
Send within a few days of the prospect sharing or engaging with content on the relevant topic — while the interest signal is fresh. Social listening tools or manual profile checks will surface the right timing naturally.
Replace {{first_name}}, [[platform]], and [[topic]] with details from real social listening research. The two links should be the best external resources available — not your own blog posts. Only offer internal data if it's genuinely relevant.
Demonstrates the sender is paying attention — not just sending mass emails. Referencing a specific topic the prospect has been sharing shows genuine familiarity. Third-party resources signal the goal is value, not a sale.