Hi {{first_name}},
[[Mutual connection name]] mentioned that [[prospect company]] is working on [[specific initiative or challenge]] — which is exactly what we focus on at [[your company]].
We recently helped [[similar company or type]] with [[one-sentence outcome]]. Would a 15-minute call be worth your time to see if there is a fit?A warm referral B2B sales introduction template that uses a mutual connection's name and a specific shared context to open a conversation — significantly reducing the cold email dynamic.
Best for SDRs, AEs, or founders who have a genuine mutual connection willing to be named — and who can provide real context about the prospect's current challenge or initiative. Never fabricate the referral.
Send immediately after a mutual connection has confirmed they've spoken with the prospect and are happy to be referenced. The closer the connection is to the prospect's current situation, the stronger the opener.
Replace [[Mutual connection name]] with the actual person's name and [[specific initiative or challenge]] with what they shared — not a guess. The [[one-sentence outcome]] should be a real and documented result from a similar company.
A named mutual connection is the single most powerful trust signal available in cold outreach. Pairing the referral with a specific challenge and a concrete outcome creates three layers of credibility in a very short email.