Hi {{first_name}},
I sent a note last week about [[brief reference to original email topic]]. Since then, I came across [[new piece of context: an article they published, a change on their site, a relevant industry development]] that made me think the timing might actually be right.
Happy to start with a 15-minute call rather than a full walkthrough. Would that work?A follow-up B2B sales introduction template that re-engages a prospect by adding new context since the last touchpoint — making the follow-up feel timely and relevant rather than a generic nudge.
Best for SDRs or AEs following up on an unanswered first email — most effective when a real new signal exists, such as a piece of content the prospect published or a relevant industry development.
Send 5 to 7 days after the initial email when you've identified a genuine new piece of context — a company update, a published article, or an industry event that creates a fresh reason to follow up.
Replace [[brief reference to original email topic]] with a specific callback to your first email. The [[new piece of context]] must be real and recently observed — a manufactured reason to follow up will feel transparent.
Avoids the generic "just following up" pattern by adding something new and specific. Referencing a real and recent signal shows the prospect they are being observed attentively — not just chased by an automated sequence.